Kibar Group achieves many of its goals, such as increasing efficiency, reducing resource use and waste production, enhancing product quality and variety while reducing costs and risks, producing new technologies and products, and gaining a more competitive position in the global market in the long term, thanks to R&D activities shaped by the expectations and desires of its stakeholders.

All activities within Kibar Group are continuously supported by an understanding of "innovation" that adds value to meet customer needs and expectations. With a human-centered innovation approach, the aim is to improve the quality of life for all stakeholders, including employees, customers, and suppliers.